The Psychology of Color

Color? What is it?

Actually, it doesn’t even exist: it’s just the byproduct of the spectrum of light, as it is reflected or absorbed by the human eye and processed by the human brain. Yet this perfect illusion has a considerable impact on our feelings, perception and, even, behavior.

Unsurprisingly, revealing this “supernatural” power of colors, people with different intents and of various professions; from therapists to business people,  decided to take advantage of the properties of colors to trigger the desired  behavior among their “targets”. Sometimes, these properties help art therapists heal minds and bring back the lost harmony. Other times, they aid designers to solve problems and convey messages in a more compelling way, or, they assist the savvy marketers in “selling” emotions.

No matter who one is though, it’s useful to know how external stimuli affect one’s brain. On the other hand, analyzing one’s reactions and becoming more self-aware, one can gain more self-control, and, even, help themselves.

To cut a long story short, I prepared an infographic that sums up the psychological implications of certain widely used colors.

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